VP of Growth (Medical Devices)

MissionHires is recruiting a VP of Growth for OmniWave, a high-growth, founder-led medical device company commercializing focused shockwave therapy and operating the GAINSWave provider network. This AI-first leader will own end-to-end growth and marketing across B2B device sales and a B2C demand engine, scaling proven paid media (Meta, SEM), elevating brand and content, building rigorous attribution, enabling sales, and managing events. Reporting to the CEO, this is a builder role for a data-driven strategist-executor who can manage agencies, optimize budgets to CPL/CPA goals, and grow a high-output team.

• Own demand generation and paid media performance across Meta, Google SEM, and emerging channels with direct accountability to CPL/CPA
• Scale proven Meta PPC while diversifying the channel mix and allocating budgets for maximum ROI
• Manage and evaluate agency partners and internal media buying; make data-backed budget decisions
• Steward positioning, messaging, and visual identity for OmniWave and GAINSWave across all touchpoints
• Develop thought leadership, clinical validation narratives, competitive battle cards, and high-impact content to arm sales
• Partner closely with sales to ensure MQIs/MQLs are sales-ready; optimize lead quality and conversion
• Build provider-facing assets: 90-day revenue blueprints, ROI calculators, case studies, onboarding materials
• Own post-acquisition provider nurture through the GAINSWave network to drive activation and revenue
• Implement rigorous marketing attribution at contact and deal level beyond native HubSpot reporting
• Build and maintain a weekly performance dashboard connecting channel spend to closed revenue
• Establish structured A/B testing and a test-and-learn culture across creatives, funnels, and offers
• Strategically manage trade shows/events, including calendar, booth strategy, pre-show outreach, lead capture, and post-show follow-up
• Set growth strategy, run execution, recruit and grow a high-output team as revenue scales
• Leverage AI to generate leads, accelerate experimentation, and improve performance workflows
• Act as a key voice in company strategy; collaborate directly with the CEO in a lean, fast-moving environment

• 7+ years of B2B and/or B2C marketing leadership, ideally in medical devices, health tech, or other high-consideration sales

• Proven ownership of demand generation with specific, defensible CPL/CPA achievements

• Deep fluency in Meta and Google paid media; experience managing $1M+ annual ad budgets

• HubSpot power user with practical understanding of deal-level vs contact-level attribution

• Exceptional written and verbal communication; ability to craft positioning docs and high-performing ads

• Highly analytical and attribution-obsessed; confident making decisions with imperfect data

• Comfort operating as both strategist and executor in a lean, AI-first, high-output organization

• Experience collaborating tightly with sales to improve lead quality, funnel conversion, and revenue attribution

• Hands-on experience building dashboards, running A/B tests, and instituting performance cadences

• Experience using AI to generate leads and accelerate growth workflows

• Strong plus: exposure to men’s health, sports medicine, or functional/concierge medicine markets

• Bonus: experience marketing medical devices or FDA-regulated products

• Bonus: familiarity with franchise or multi-location provider network marketing

• Bonus: track record building/scaling KOL or influencer programs

• Competitive base salary + performance bonus tied to device sales and lead targets

• Direct access to and partnership with the CEO — no bureaucracy, no committees

• A lean, high-caliber team you'll work alongside an AI Enablement Lead, Director of Marketing, and a strong sales team.

• The chance to build something that matters, we're improving patient outcomes and provider economics at scale

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