Marketing Manager (Legal Industry)

MissionHires is seeking a Marketing Manager (Legal Industry) to develop and execute comprehensive, data-driven marketing strategies that drive brand awareness, relationship building, and lead generation. This fully in-office role will oversee digital and traditional channels, manage campaigns end-to-end, supervise marketing staff, collaborate with attorneys and practice groups, and leverage marketing technology and analytics to optimize performance for a legal services environment.

• Develop and execute integrated marketing strategies with Practice Group Leaders, attorneys, and the Marketing Director focused on brand awareness, relationships, and lead generation
• Assist in managing the Marketing Department, including supervising staff, delegating assignments, and evaluating performance
• Oversee digital and traditional channels (email, website/SEO, social media, print collateral, webinars, and in-person events) to ensure brand alignment
• Conceptualize, plan, and implement programs to enhance brand recognition and generate new business opportunities
• Manage campaigns from development through execution, including tracking KPIs and optimizing to meet objectives
• Conduct market research on industry trends, competitor positioning, and client insights to inform strategy
• Collaborate cross-functionally with internal departments and attorney practice groups to deliver integrated initiatives
• Leverage marketing technology platforms, automation tools, and analytics systems to improve outcomes
• Prepare reports and analyze performance data to evaluate effectiveness and drive continuous improvement
• Perform additional duties as assigned to meet evolving business needs
• Maintain regular on-site presence and support event and office needs as required

• Bachelor’s degree in Marketing, Business, or related field
• 7+ years of marketing experience with emphasis on strategy development, brand awareness, relationship building, and lead generation
• Proven ability to translate client needs and firm capabilities into effective programs and campaigns
• Strong project management and team collaboration skills
• Demonstrated success with data-driven marketing strategies
• Advanced analytical skills; proficiency with marketing analytics and automation tools
• Excellent written and verbal communication skills
• Creative, innovative thinker with strong problem-solving abilities
• Highly organized with ability to manage multiple concurrent projects in a fast-paced environment
• Prior experience in the legal industry preferred
• Fully in-office role; regular on-site attendance required
• Ability to lift and carry up to 25 pounds and frequently walk, stand, bend, and move throughout the office
• Ability to perform prolonged computer-based tasks and use standard office equipment (printers, copiers, scanners, multi-line phones)

• Competitive compensation package

• Comprehensive benefits program

• Professional development opportunities

• Collaborative and growth-oriented work environment

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